Beautiful views rock climbing New Hampshire

The difference is in our guides.

Willard Mountain Guides provides top notch guiding and instruction all over North Conway, NH and Vermont. Intro, intermediate, and advanced courses and climbs available. Cathedral Ledge, Whitehorse Ledge, Cannon Mountain, Smuggler's Notch, etc.

We strive to…

provide top-notch experiences to clients and to create an open community for people of all ages and races to enjoy the great outdoors. Our mission here at WMG is to provide the best guiding service, climbing experience, and fun to anyone who is willing to learn and experience better. WMG is here to help others gain their full potential through climbing. WMG thrives for clients to experience new things, create new perspectives and enjoy the physical and mental challenges along the way.

WMG’s goals are to create amazing experiences, friendships, and to give back as best we can by donating 5% of profit from each trip sold to a cause of your choosing: Wounded Warrior Fund, Boston Children’s Hospital, Protect Our Winters, BIPOC, or Access Fund.

Meet WMG

  • Owner and Lead guide John Willard enjoys ice climbing, rock climbing, and mountaineering all over the North Conway, New Hampshire area and the Green Mountains of Vermont.

    John Willard

    Founder and Lead Guide

    John was born in Singapore but moved to the state of Massachusetts in 2000 at the age of 5 and is the youngest of 6 boys. Moving to the United States is where his love of sports and athletic activities began. Playing football for 10+ years, he got the chance to understand what being a part of a team meant and learned many life lessons through the sport. Hard work and determination are ingrained into his DNA.

    Coming from a low-income family, outdoor activities such as climbing, hiking, snowboarding, mountaineering, etc. were out of the question as a youth. It wasn’t until the age of 13 where John fell in love with the outdoors when he got his first snowboard. This began his journey of understanding there’s more to life and that being outdoors was the answer. Climbing didn’t come into the picture until an intro to climbing course in college by his college professor, Dr. Benjamin Mirkin. As John was signing up for classes, Ben said “you look like a climber, you should sign up” and John went with it and got instantly hooked. The physical and mental aspects of climbing is what John loves the most about climbing. Being able to understand the risks and ways to mitigate them is what makes climbing such an amazing sport, activity, or hobby. It helps you to tap into your brain and understand that your brain can be your worst enemy. Telling yourself you can’t do something puts a limit on what can be done! Ice climbing and rock climbing are the two areas of climbing that John enjoys the most. Being able to share a rope with a first-timer and see them overcome fear and anxiety is such an amazing experience to share with someone.

    John has climbed, hiked, and backpacked in numerous states across the United States and has worked in the Cascades guiding on bigger mountains and objectives. Mount Baker, Mount Shuksan, Mt. Olympus, Silver Star Mountain, Ingalls Peak, The Tooth, Forbidden Peak, and various routes on the Liberty Bell group in Washington Pass, just to name a few! The east will always be home for John and guiding rock, ice, mountaineering, hiking, and backpacking. Cathedral Ledge, Whitehorse Ledge, and Mount Washington Valley is where John loves to climb and guide. John is a big advocate for continuing education and will continue to gain certifications through the American Mountain Guides Association (AMGA).

    John believes in giving back and will be donating 5% of all profits from each trip sold to various foundations such as the Wounded Warriors Foundation, Boston Children’s Hospital, Protect Our Winters, Access Fund, or BIPOC Foundations.

    Certifications and Qualifications

    AMGA Certified Ice Instructor

    AMGA Assistant Rock Guide

    AMGA Apprentice Alpine Guide

    AMGA Single Pitch Instructor (SPI)

    Wilderness First Responder

    CPR Certified

    Leave No Trace Master Educator

    AIARE Level 1 and Rescue Course

    AIARE Level 2

    B.S in Outdoor Education, Leadership and Tourism

    Minor in Photography, Northern Vermont University- Lyndon

    Notable Climbs

    Repentance, III, WI5 M4-5, Cathedral Ledge, NH

    The Black Dike, IV, WI5 M3-4, Cannon, NH

    Geographic Factor, WI5, Rumney, NH

    Within Reason, WI5, Frankenstein Cliff, NH

    Bullwinkle, III, WI5+, Lake Willoughby, VT

    Glass Menagerie, III, WI5, Lake Willoughby, VT

    Crazy Diamond, III, WI5, Lake Willoughby, VT

    The Last Gentleman, IV, WI5, Lake Willoughby, VT

    Twenty Below Zero, III, WI4+, Lake Willoughby, VT

    West Ridge of Forbidden Peak, North Cascades, WA

    Mount Shuksan via Fisher Chimneys and Sulphide Glacier, North Cascades, WA

    Mount Olympus via Blue Glacier, Olympic National Park, WA

    Mount Baker via Easton Glacier and Coleman-Deming Glacier, North Cascades, WA

    Clean Break, IV, 5.10c, Juno Tower, WA

    Northwest Face Remsberg Variation, III, 5.10d, Liberty Bell, WA

    Serpentine Crack, III, 5.11c, Liberty Bell, WA

    North Chimney, III, 5.9, Castleton Tower, UT

    Durrance, III, 5.7+, Devil’s Tower, WY

    Duet Direct, 5.10+, Cannon Cliff, NH

    Moby Grape, III, 5.8 PG-13, Cannon Cliff, NH

    Terror of Tiny Town, 5.11a, City of Rocks, ID

    Singapore, 5.11a, City of Rocks, ID

    Jolly Rancher, 5.10, Indian Creek, UT

    Cosmic Wall, III, 5.6R, Northern CA

    Bourbon Street, III, 5.8+, Red Rocks, NV

    Ginger Cracks to Blade Runner, IV, 5.10b, Red Rocks, NV

    Next Century, II, 5.10d, Red Rocks, NV

    Yin and Yang, 5.11, Red Rocks, NV